Bettalife is owned & run by a group of pharmacists; each is with more than ten years of senior management experience in multinational companies (Boehringer Ingelheim, Tabuk Pharmaceuticals Europe, & Ferring Pharmaceuticals). Such working experience for the board of managing directors gives us significant capabilities in managing brand and generic portfolio, as well as proficiency in directing the relation and communication with all key stakeholders in the region.
Emerging from Jordan and focusing on specialized therapeutic market segments, Al-Mutanabbe Drug Store was established in 2005. Al-Mutanabbe managed within a few years to achieve leadership position in the Jordanian market in dermatology, ophthalmology and gastroenterology through launching related innovative products of multinational companies.
As a consequence of our success, trust of our partners and our regional experience we established in 2012 BETTALIFE TRADING Company in UAE that handles the marketing aspect of regional business of the group outside Jordan.
Another very important milestone achieved in 2022 was the establishment of our own distribution and marketing arm in UAE under the name Medology Drug store. This step will give us major strength in one of the reference market: UAE.