is a pharmacist-led healthcare group, founded and managed by professionals with over a decade of senior leadership experience in leading multinational pharmaceutical companies, including Boehringer Ingelheim, Tabuk Pharmaceuticals Europe, and Ferring Pharmaceuticals. This deep industry expertise equips our executive board with proven capabilities in managing both branded and generic portfolios, as well as fostering high-level engagement with key stakeholders across the region.

 with the establishment of Al-Mutanabbe Drug Store in Jordan-a company focused on specialized therapeutic areas. Through strategic collaborations with multinational innovators, Al-Mutanabbe quickly emerged as a market leader in dermatology, ophthalmology, and gastroenterology.

Building on this foundation of success and trust, BETTALIFE TRADING was launched in the United Arab Emirates in 2012, serving as the group’s regional marketing hub for business outside of Jordan.

we achieved a significant milestone with the launch of Medology Drug Store, our dedicated marketing and distribution arm in the UAE. This expansion has strengthened our presence in one of the region’s most influential reference markets, enabling us to deliver greater value to partners and healthcare providers alike.

Today, Bettalife Group operates as a regional alliance across the Middle East, providing end-to-end distribution, regulatory, and marketing services to our partners. We support operations across Saudi Arabia, Kuwait, Yemen, Oman, and Iraq, managing comprehensive functions including:

• Strategic Marketing & Brand Positioning
• Advertising & Promotion (A&P)
• Regulatory Affairs & Market Access
• Business Development
• Supply Chain & Logistics

We proudly partner with more than 15 international pharmaceutical companies, delivering seamless market integration, regulatory compliance, and sustainable commercial success.